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How Dr. Natanya Wachtel Is Leveraging Game Theory to Empower GenZ through Her Revolutionary Startup: evrmore

Research shows that only 20 percent of GenZ feel great compared to 70 percent of boomers. Despite being born with smartphones, the internet, and technology at their fingertips, they are also considered the loneliest generation. With FOMO, social media, and the effects of the pandemic, it’s easy to see why this generation is under chronic stress.

While many people recognize the issue, Dr. Natanya Wachtel, the founding partner of New Solutions Network, is taking a proactive approach to help GenZ through her partnership with Ivy Mahsciao in the GenZ mental wellness start-up evrmore, which leverages technology.

Dr. Natanya Wachtel brings a wealth of experience to the table with her decade-long work with patients and caregivers and current role as Strategic Advisor for several emerging Wellness start-ups. With a background in psychology and behavioral science,  she understands the growing need for mental health services beyond traditional therapy and clinical services, especially for GenZ. This drove her and her colleague to develop a plan to provide mental health support services directly to young people through their innovative app, evrmore.

The idea of evrmore is to combine the science of social and emotional wellness, psychology, and equity with game theory and machine learning. It uses game theory, which involves interactive decision-making based on the actions of all players, offering an engaging and exciting way to address mental health challenges. Additionally, it utilizes machine learning to analyze vocal patterns and detect subtle differences in speech characteristics. This personalized approach gives youngsters a sense of control and success throughout their mental health treatment.

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The app’s unique feature allows users to express themselves by writing about their values, recognitions, and activities. By analyzing the patterns in the user’s thoughts, the app helps track progress and aids in maintaining focus on personal goals.

In addition, the app allows users to record significant moments in their daily lives through voice recordings, both big and small. These recordings are then saved into Time Capsules, which users can keep, share, and revisit at any time. Whether users choose to reflect in the moment or later on, this feature enables them to process everything on their minds at their own pace.

Analyzing the voice signals in Time Capsules, evrmore helps users identify triggers and understand how energy affects their moods. With this information, the app can provide valuable insights into enhancing self-awareness and improving interpersonal relationships. Ultimately, this approach creates a more engaging and empowering user experience.

Instead of simply asking users to rate their emotions on a scale, the language is also more geared towards a call to adventure, much like in a game. It takes users on a journey of self-discovery. Users can also unlock multiple stages of self-knowledge, beginning with selecting an archetype character based on their personality type. 

Some of the archetypes available in the app include The Magician, who is a master of ideas and concepts, The Warrior, who is disciplined in both body and mind; and The Seeker, who is a dreamer of far-off places and visions. Users can build confidence and work on their personal development by gaining insight into their inner strengths. 

The gamified layout and digital awareness of evrmore make it clear that it’s geared toward Gen Z struggling with mental health, their work with the app evrmore is a significant contribution to the mental health sector. It’s essential to support such initiatives and recognize the importance of addressing the mental health concerns of Gen Z because they are our future.

To discover more about the innovative work of Dr. Natanya Wachtel and how her work on customer-centric approaches to brands can revolutionize the field of health and wellness, visit the New Solutions Network website or reach out to her on LinkedIn.

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Written in partnership with Jon Stojan