Photo credits: Omar Alagha
Marketing trends have evolved from selling products to creating brand values. With the immense growth in the digital age, marketing has come up with diversified options to suit the individual needs of every brand. The three most popular methods of online advertising campaigns are CPA, PPC, and CPM. Among them, CPA (Cost per action) is the most result-oriented ad campaign as the investment entirely depends on the actions of visitors on the advertisement.
Brands generally conduct CPA marketing campaigns to increase sales or generate leads. Brands strike a deal with CPA affiliate networks on a payment contract for the desired action they want. To find the best CPA affiliate networks, brands often consider hiring an affiliate manager to find the best deal for them. These people study the brand’s message to find the most appropriate network where the advertiser can get the best benefit. Omar Alagha works as a manager for advertisers to help them connect with the most appropriate affiliate networks to run successful CPA ad campaigns.
According to Omar Alagha, brands now prefer CPA campaigns over PPC (Pay per click) and CPM (Cost per 1000 impressions). The reason is not only because CPA is more result-oriented, but it is also highly resistant to fake clicks and visitors. The advertiser pays the publisher only when a lead is generate in the signup form, or a product/service is sold in the form of an online purchase. There is a higher level of data transparency between the publisher and the advertiser.
Another reason for the growing popularity of CPA campaigns among advertisers is that it is comparatively easier to set up. Once the advertiser and the publisher negotiate a deal, they can start right away. Also, the advertiser doesn’t need a huge capital to start a CPA program initially. As the response grows, the advertiser can think of more investments in the campaign.
In the CPA method of ad campaigns, the payment is always made after the consumer takes action. This way, the brand is always on the safer side of not losing money on running ads. The publisher, in the meantime, can track the success of the marketing campaign and add necessary changes to the content whenever needed.
Omar Alagha, as an expert affiliate manager. Believes that the CPA program allows a lot of freedom to the brands to choose their affiliate networks. If an affiliate network cannot generate. The desired results for the brand, then the advertiser has complete freedom to shift to another trusted CPA affiliate network or influencer. In fact, CPA programs can even be run by individual content creators on their websites. Generally, bloggers or vloggers have their niche content that might mirror a brand’s message. This can help the brand convert its followers into prospective customers. For this, the brand can choose a suitable CPA program and start running ads immediately from preferred affiliate sites.
Omar Alagha believes that CPA programs are more successful compare to other online advertising methods. This is because the advertiser here can constantly monitor the results of the ads. The numerous available options to run CPA campaigns like affiliate networks, content creators, influencers. Search engine affiliate programs, etc., give brands the ability to reach a wider audience and get more sales.
