Introduction
It’s easy to get caught up in the “do it yourself” mentality of the music industry. You’ve got a computer, some recording software, and a few instruments—what else do you need? Well, I’m here to tell you that all those other people who have been in the game for years know what they’re doing because they’ve done it before. As such, if you want to make any sort of impact on your listeners outside of your local neighborhood or even state for that matter, then it’s time to hire a marketing firm or agency that can help guide your career and make sure your music reaches as many listeners as possible.
Network, network, network
- If you’re not networking, you may as well be burning your money. Networking is a crucial piece of the music marketing puzzle because it allows you to connect with people who can help you grow your career. You don’t necessarily have to be working on an album or playing shows to start networking. You can attend industry events, join online communities and engage with other artists on social media.
- The best place for offline networking is at live shows and festivals where the music industry gathers together in one space (and often drinks together). If you want to get involve with these types of events, ask around within your local scene or community to figure out where they are happening, who’s attending them, and how they work—you never know when someone might offer up their guest list or introduce themselves!
Trust the pros to make your marketing efforts worth it.
If you’re a music artist, it’s extremely easy to get lost in the marketing process. There are so many moving parts and directions to take that it’s easy to feel overwhelmed by all of them. You need to be able to promote yourself online, on social media platforms like Instagram and Twitter, and with email newsletters. You’ll also want an email list so people can sign up for updates about your upcoming shows or album releases—and don’t forget about getting featured on other artists’ pages!
The good news is that there are companies out there specifically designe to help artists with these things; they specialize in working with musicians, so they understand how important it is for them not only to create high-quality content but also to make sure it reaches their audience as effectively as possible. If you don’t have time or budget constraints but still want someone else handling part (or all) of your marketing strategy then this could be a great option for you: just do some research into companies offering this service before making any decisions!
Hire a PR firm.
Hiring a public relations firm is one of the most effective ways to get your music out there. They have connections with media and other influencers, which means they can help you get more exposure for your music. PR professionals know what works and doesn’t, so they can give you the tools needed to build a lasting brand.
Don’t forget the importance of branding.
Branding is the most crucial part of your music marketing strategy. It’s what makes you stand out from the crowd, and it’s how you’ll build trust with fans. Luckily, branding has never been easier than it is today—and if you’re just starting out, there are plenty of great branding tools that can help you make an impact right away.
A brand is more than a logo or slogan or even a physical object: it’s an overarching image that represents every aspect of your business (from the way you interact on social media to what kind of music you play). Your brand should be consistent across all aspects of your business, so no matter where potential customers encounter it, they feel like they’re getting the same experience from start to finish.
Get social.
Social media is the best way to reach your audience. It’s a great tool for artists and brands to connect with their customers, and it’s absolutely necessary if you want to be successful in 2023. The right social media platform will depend on your target audience, but there are some general rules that apply across the board:
- Don’t be afraid to experiment with different platforms. It’s important not only to find the right social media platform(s) for your brand, but also to use them creatively and effectively. Use text posts, photos, and videos (and don’t forget live streaming), tag people or brands you admire in order to get their attention—the possibilities are endless! Just remember: if something doesn’t work out immediately, don’t give up too quickly—keep trying until something sticks!
- Don’t forget about old-school forms of communication like email and phone calls! These tools might not seem as exciting as posting on Instagram all day long (how can anyone resist those cute puppy pics?), but they’re still important tools for communicating with fans because they allow us ample opportunity to interact with them directly — something we cannot do when using other forms of communication like texting messages or commenting on statuses/posts, etc.
Making music is easy, but getting people to hear your music is not easy
If you want to make music and get people to hear it, then you need to make sure that your music is good. The best way to get people intereste in your music is by having a press kit ready. This shows that you are serious, and it helps the media know what they can write about you.
Make sure that your website has all the information about yourself and your band members listed so anyone who visits will be able to find out everything they need before listening or buying anything else from you.”
Conclusion
There you have it, five steps to get your music heard by more people. As we’ve seen, each strategy relies on the other, so be sure to implement them all, and don’t just pick one or two at random!
Photo by Osarugue Igbinoba
All views and opinions expressed in this article are the author’s own and are not endorsed by or reflective of Now Entertainment. As a reader-supported publication, we may receive compensation for the products and services mentioned in this story. Learn more about how we make money and our editorial policies.
