Social media is now more popular than ever, generating massive amounts of spending power. Nearly 90% of people between the ages of 18 and 29 have used at least one form of social media. And users in this age group tend to be better educate and relatively wealthy. Social media has changed the way we […]
Since the infancy of the internet, businesses with any kind of online presence have been using web analytics. They have used this to gather consumer data and to help guide their business decisions in increasingly profound ways. Early analytics allowed businesses to view things like page clicks and server logs. Today’s analytics are complex enough
It is no exaggeration to say there have been many negative effects due to the COVID-19 pandemic. While the consequences of COVID such as sickness, death, and unemployment are the immediate ones that come to mind, there is a repercussion that is not quite as blatant. With schools transitioning to online learning and parents resorting
