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Corporate culture is the shared values, traditions, beliefs, attitudes, and behaviors within an organization. With record-breaking employee attrition, disengagement, and “quiet quitting,” today, more than ever, a strong culture that inspires human connection, creates a sense of purpose, and promotes employee engagement and commitment is a necessity. A simple internet search on the subject of employee engagement and culture reveals a myriad of published studies validating impressive correlations between high levels of employee performance relative to the health of the organizational culture. Higher levels of performance naturally create greater customer satisfaction, greater competitive differentiation, and in turn, better business results.
While business leaders are becoming more aware of the necessity to promote and invest in a compelling corporate culture to improve business outcomes, most have not yet developed the know-how or internal expertise to nurture and cultivate it successfully. It has been pioneers, like Adrianne Court Petruska, who have led the way by inspiring novel concepts that business leaders globally can leverage to cultivate corporate culture. It is the deliberate practice of “thinking,” “acting,” and “interacting.” Court explains these three elements as follows:
- THINKING – This is the foundational building block for conscious culture. It is an organization’s culture codified and expressed explicitly in written words.
- ACTING – The operational building block for conscious culture. It is actions and behaviors explicitly exemplifying and reinforcing the culture within an organization.
- INTERACTING – It is culture manifested. It is the bond employees, customers, and the community make with the organization because of the experiences and interactions they have with the organization.
To more broadly share the concepts of conscious culture, Court is co-authoring a book on the subject to promote conscious culture in organizations while inspiring uncommon business results. She developed and promoted the conscious culture concept through her talks and discussions at various prominent seminars and forums throughout her career. She emphasizes that conscious corporate culture is a necessity rather than a choice in the modern world for retaining talented employees while improving productivity and profits.
Court speaks and leads discussions on academic and professional platforms regarding human resource trends and best industry practices. She is sought-after to contribute her concepts and leadership experience, being interviewed and quoted in many publications and books, including Forbes, InformationWeek, Purpose Ignited, How Inspiring Leaders Unleash Passion by Alise Cortex, and Life in the Leadership Lane, Moving Leaders Inspire and Change the Workplace by Bruce W. Waller.
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She has served and continues to serve as a board member and advisor for-profit and non-profit organizations while utilizing her skills as a talent acquisition expert, training and development leader, and, most especially, a culture champion. She is on the advisory board of BillionMinds, a technology start-up focused on helping people and companies improve performance and results in remote and hybrid work environments. Her passion for extending the concepts of conscious culture into remote work environments is highlighted in a recent blog article she drafted on how to improve company culture in remote-hybrid work.
Earning her bachelor of arts degree in political science from Scripps College, where she was student body president, and a master of arts degree in liberal arts from Southern Methodist University, she later attended Dallas Baptist University, completing doctorate-level studies in leadership studies. She is a member of several professional organizations, including as a long-standing member of the Society for Human Resources Management (SHRM), and sitting on the Southern Methodist University HR Roundtable Board.
Court is an award-winning human resource executive currently working as the chief human resources officer for Tealium, a consumer data platform company with employees, customers, and operations in over thirty countries around the globe. She has been recognized by peers and industry leaders for her contributions to the HR profession and for the advancement of the concepts in corporate culture specifically. Most recently, she was recognized as one of a select few People Pioneers, as a top 10 Influential HR Leader, within the top 20 HR Innovators and top 50 Women Leaders. To add to these, her HR team at Tealium was recognized as the 2023 HR Team of the Year during an awards ceremony held in Texas.
Working in human resources and executive leadership positions in public and private organizations for over 30 years, she has worked with various organizations in diverse industries while accumulating knowledge and expertise in human resource management and leadership. Court rose to the human resource head position after working in executive and leadership positions in several organizations. She was first promoted to the top HR executive position as the senior vice president of human resources and corporate real estate at i2 Technologies, publicly traded as ITWO, with over 5,000 employees in multiple countries from 1998 to 2005. She continued to shape her professional career working with companies spanning from 500 to 50,000 employees, from public to private-equity invested.
Being part of the executive team to bring Alkami (ALKT) through to IPO (Initial Public Offering) in 2021, with Alkami being the first to do this in-person on NASDAQ after the world emerged from the veil of COVID-19, is a career standout for her. She joined Tealium as chief human resources officer in 2021 to help the company cultivate its culture and elevate its competitive differentiation, including helping Tealium to be recognized as one of the Best and Brightest Companies to Work For in the Nation.
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