All views and opinions expressed in this article are the author’s own and are not endorsed by or reflective of Now Entertainment. As a reader-supported publication, we may receive compensation for the products and services mentioned in this story. Paid placements do not influence our independent editorial coverage. Learn more in our Advertising Policy and Editorial Policy.

Booking performers for a concert implies numerous steps that go far beyond listening to artists’ songs. Many factors should be considered, including an artist’s experience, performance requirements, pricing, and other logistical details. The matter gets even more complicated when this data is stored across various email correspondence, social media accounts, one-to-one communication, and booking websites.

Concertora aims to solve this issue by uniting all artist discovery and booking features on a single platform. The company was founded by Chinedum Esimai, also known as the independent hip-hop artist Flowzy Flowz. The founders intend to create a venue for musicians, booking agents, and concert promoters to meet and build contacts.

A Structured Approach to Evaluating Talent

Concertora’s centerpiece is its artist profile system. Musicians can create professional profiles with biographies, photos, music samples, performance experience, and booking information. They can also provide performance pricing and state their booking preferences to make things easier for booking professionals.

This information is important for both sides. On the one hand, artists can share their experience and booking requirements with booking professionals. On the other hand, booking professionals can see whether a certain performer suits the requirements of an upcoming event.

Booking professionals are able to discover new talent using filters for searching performers by genre, location, experience, and performance preferences. They can listen to music samples, review EPK materials, and read available booking information without having to gather it from different sources.

If an artist uses the Concertora booking service and meets the eligibility requirements, they gain access to an approved list of booking agents and concert promoters who can discover their profile and send requests or offers via the website. Artists can then review the offer or request and decide whether to proceed.

Solving the Challenges Behind Every Performance

Concertora’s ambitions also extend to the administrative aspects of live entertainment. Discovering an artist is just one step toward arranging a successful event. Once performers are chosen, the next step is making requests, confirming arrangements, coordinating participating acts, and setting up rules for distributing finances.

Another aspect of the platform is support-act coordination. Concerts usually include several performers and require managing these participants, which means additional communication and scheduling problems for organizers. Concertora aims to ease this task for promoters and organizers who work with several artists at the same time.

Ticket revenue sharing is another feature of the platform. It aims to simplify the process of distributing ticket revenue according to the arrangement. Integrating this function into booking coordination gives organizers another tool for managing the business side of a performance.

Creating a Broader Live Entertainment Network

Concertora’s founder has gained experience from both sides of the industry’s challenges. Chinedum Esimai spent over 10 years working as an independent artist and struggled to find booking professionals who would consider him for an event. He also understood that booking professionals needed a more organized way to discover performers outside their network.

This experience influenced the company’s strategy, particularly its focus on accessibility. It means artists should be considered not just because they have good relationships with professionals, but because they have a professional profile, music samples, experience, and booking information.

The company’s main goal is to become a useful tool throughout the live booking process, from talent discovery to event coordination. Thus, Concertora combines artist profiles, booking requests, support-act management, and ticket revenue-sharing functions into a convenient live-music business platform.

This article was drafted with the assistance of AI tools from source material, then reviewed, fact-checked, and edited by a Now Entertainment editor before publication. See our Ethics Policy for how we use AI.